Tradition and Innovation - JBS

JBS is the main brand and is aimed at the higher end of the men's underwear market.

JBS is the underwear fashion brand for cool old-timers and daring young hipsters. JBS offers a classic line as well as a more edgy fashion line. The lines have three elementary characteristic in common; quality, comfort and great design.

www.jbs-underwear.com

 

 

Design and Comfort - Dovre

 

Dovre is aimed at the higher end of the men's underwear market in Norway.

 

Dovre is a fashion brand with great design and good comfort. Dovre has produced and designed underwear to the Norwegian men since 1922.

www.dovre.com

 

 

Technology and knowhow - Egtved

 

Egtved is aimed at the higher end of the men's socks market in Denmark.

 

Egtved offers quality socks where first-class materials are essential.

www.egtved.as

 

 

Quality and Competitiveness - Marathon & Olympia

 

Marathon, Marathon Woman and Olympia offers well priced quality lines for men, women and children, and targets the middle market.

Marathon and Marathon Woman are design for the picky consumer. Perfect fit, durability and comfort are key characteristics to these lines. The fashion element is however also a very important factor.

Olympia is classic underwear for the consumer who focuses on quality and comfort.